Electronic shelf labels from Keypoint Digital range from $7 to $85 USD per label, depending on screen size. Most labels in a typical grocery or convenience store fall at the lower end of that range. Total project cost also includes the in-store gateway, accessories for your shelves, setup, and a monthly cloud platform fee, which vary with the number of labels.
What affects the total cost?
The per-label price is only part of the picture. If you're new to the technology, start with what electronic shelf labels are and how they work. Seven things decide what a project costs for your store:
- How many labels you need
- The mix of label sizes and versions
- Accessories for your shelves
- Your store's size
- Setup and configuration
- The monthly platform fee
- Whether you buy or lease
How many labels do you need?
Most stores need one label for each product price on the shelf, so your label count usually follows the number of products (SKUs) you display. More products on the shelf means more labels.
Label count also shapes the rest of the project, because the gateway, setup, and monthly platform fee vary with the number of labels. Not sure how many products you carry? An approximate number is fine for a first quote.
Which label sizes and versions will you need?
The price of each label depends on its screen size and version, so your mix matters. Labels range from 1.5 to 7.5 inches, and larger labels cost more. Most labels in a typical grocery or convenience store fall at the lower end of the price range.
The main sizes are:
- 1.54 in
- 2.13 in
- 2.66 in
- 2.7 in
- 2.9 in
- 3.5 in
- 4.2 in
- 7.5 in
Most sizes come in a standard version and a newer ultra-thin version, in 3-colour (black, white, and red) or 4-colour (black, white, red, and yellow). The ultra-thin and 4-colour versions cost more than standard 3-colour labels. Freezer-rated labels are also available for frozen sections. Your quote lists every size and option, so you can see exactly where the money goes.
Which accessories will your shelves need?
Accessories are available based on your type of shelves, so your labels fit properly and look professional. Tell us what kind of shelving you have, and the accessories you need are itemized in your quote.
How does store size affect cost?
Your labels receive changes from a wireless gateway in your store, and each gateway covers roughly 3,000 sq ft (about 280 m²). Stores larger than that typically need two or more, so the number of gateways in your quote follows the size of your store. Include your store's approximate size when you get in touch.
What does setup and configuration include?
We configure your labels and gateway before they ship, so everything arrives pre-configured and ready to mount. Then we handle setup remotely and train your staff by video.
If you'd rather do it all yourself, you can self-install. On-site help may also be available in some areas. Like every other cost, setup is itemized in your quote.
What is the monthly platform fee for?
The cloud platform is the dashboard where you manage products, prices, label layouts, and promotions from a phone, tablet, or computer. It's billed monthly, and the fee varies with the number of labels in your store.
Should you buy or lease electronic shelf labels?
Both are available. Buying means you own the labels outright. Leasing spreads the cost over time, which can make it easier to fit into a monthly budget. Leasing is available alongside purchase, and lease terms are set in your quote. Not sure which suits you? Ask for both options when you request a quote.
Why is every project quoted individually?
No two stores have the same mix of products, shelves, and floor space, so one flat price would be wrong for almost everyone. Every project is quoted individually, and every cost is itemized: labels, accessories, gateway, setup, and the monthly platform fee. No hidden charges.
Have more questions before you ask for a number? Our electronic shelf labels FAQ covers batteries, POS systems, leasing, and setup.
How do you get an accurate quote?
Send us a few details and we'll reply within one business day with a tailored quote. It helps to include:
- Roughly how many products (SKUs) you have on the shelf
- Your store's approximate size, in square feet or square metres
- Whether you have freezer sections
- How you manage prices today, including which POS system you use
- What type of shelving you have
- Whether you'd like to buy, lease, or compare both
Get your itemized quote within one business day.
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